Zcestovála, s.r.o., is a young travel agency that is focused on women of all ages. The founders of this travel agency are two young and energetic women who wish to reflect their life philosophy too. The request was for design of visual identity that would distinguish their travel agency from others on the Czech and Slovak market and make them recognisable as well.

The basic version of the logo is in yellow - embracing, warm and rich. This colour represents the sun and the destinations that are bathed in it. The rotating globe evokes journeys, but it is also a beach ball with which we had so much fun by the water as a plot. Holidays, sun, fun, travel and memories of my childhood trips with my grandparents with the only travel agency in the past in Czechoslovakia - these were the main source of inspiration for the creation of this brand.

The visual identity manual also included examples of its application, for example on a website, posts for social networks or an advertising campaign. The "Unicorn Rainbow" colour palette of complementary colours consists of complementary shades to the main colour which transport you to the world of fantasy, fun and relaxation just like tours from this travel agency.

Printed materials such as business cards and other stationary for basic communication with clients or partners respect the basic colours of the brand's visual identity and communicate reliability and care through integrity.

Part of this project was also the preparation of templates for the Canva application, intended for advertising and marketing on social networks such as Instagram and Facebook.